Customers' World

Who are we? We are a diverse group of professionals dedicated to customer-centricity. In our minds, customers are too often forgotten when making business. This is also the downfall for too many companies. While we believe customer-centricity should be the cornerstone for any business, we do admit that becoming customer-centric is a tall task for many companies.
The Core-team The initiators of this site and discussion are all connected to the Masters programme in Service Innovation and Design at Laurea University of Applied Sciences. Our goal is to shed light on the importance of customer-centricity and to provide viewpoints, tools, topical research and easily accessible insights for decision makers, practitioners, students and academicians on how to move the customer in the center of business We keep adding and modifying our articles flexibly. As insights on customer-centricity are ever-evolving, so is our content.

Minna Koskelo

Freelance Designer


Henrich Nyman

Business Designer


Jaakko Porokuokka

Service Designer


Anu Nousiainen

Katri Ojasalo

Ida Rainio

Jukka Ojasalo

Mervi Rauhala

Freelance Designer

Director of Master Level Education

Service- & Content-Designer

Manager of MBA-degree programme